What the Market REALLY Wants

The market doesn't want innovation, it wants results.

Dan and Chip Heath in the November, 2010 issue of "Fast Company" magazine (page 84) put it very succinctly:  

You've heard the old saying "If you invent a better mousetrap, the world will beat a path to your door."  Don't bet on it.  The world's felt need isn't for a better mousetrap.  It's for a dead mouse.

Excellent advice for innovators -- focus on the result, not the process.

Comments

[Ideenschmiede]

Great saying. Thank you for sharing!